Client's Day

Facing the fact that while you may work hard, have a great team, and provide great products or services, it is ultimately your customers who keep the business going. While this has always been true, today's technology is enabling small businesses to have a great perception of being customer-centric. In fact, Walker Consulting predicts that over the next few years, the most successful businesses won't win based on price or product, but on their ability to deliver a great customer experience.

In this regard, it is worth noting that although there are countless national holidays established to celebrate pretty much anything. There is no national holiday dedicated to celebrating customers. After all, what better way to show your recognition and appreciation to the people who support your business than to embrace a day spent all about them? Fortunately, the international business community has taken care of it.

March 19 is Client's Day, an annual holiday with the origin from Lithuania and Russia, which all of us hope will be more widely spread around the world. It is acknowledged that customers are the foundation of every business big or small and encourages organizations to find creative ways to show their gratitude. How about making a detail plan for yourself to show your appreciation?

History of Client’s Day

The idea of ​​a holiday celebrates customers around the world and their contributions to businesses ranging from multinational corporations to mom-and-pop boutiques and mass lodging stores, started in Klaipėda, Lithuania, in 2010. That's when and then someone finally said, “Why not acknowledge our client? After all, the customer is the foundation of every business”, reminds the first Client’s Day to be celebrated on March 19, 2010.

And at the same time, Client’s Day was soon detailed by several newspapers and later added to the Lithuanian calendar. From that point on, Client's Day became popular. In 2012, it went viral as organizations all over the world accepted this opportunity to convey their thanks to their customers.

After a year, in 2013, there are many corporations that celebrated Client’s Day and celebrated by the Lithuanian president himself, and has since spread to Russia.

Client’s Day celebration

Spread the love on social media

Who are your best and most loyal customers? What are their successes or milestones? Social media was created to celebrate these! You can highlight your customer superstars by creating incentive graphics or even just crafting simple messages that tag their business or group.

By recognizing the success they've had and thanking them on Facebook or Twitter, you can not only help drive traffic their way, but also build significant customer engagement with customers. Current and potential customers follow your feed.

Sign up with a personalized message

Chances are you know your customers pretty well. In the course of your relationship with them, you've gathered invaluable information about what they do, what they buy, their specific challenges, and more. Use this data to reach each customer directly (either digitally or in person) with personalized messages that represent what they mean to you and your organization.

Are they running out of certain products? Is there a new/different service that can help them accomplish their goals? Client’s Day offers the perfect opportunity to round and check with your customers, and provide custom insights that showcase their standing as a business partner valuable.

Reward their loyalty with exclusive offers

To attract new customers, many businesses offer special prices and promotions for first-time buyers. This can be a great way to drive new business, but what about the customers and customers who have supported your business thus far?

This Client’s Day, make it possible to reward your loyal customers with deals just for them. Start a “Client’s Day” campaign by sending exclusive emails to your existing customer base with special promotional prices, product upgrades, top customer support, or products from an in your partners. By putting your customers' needs at first, you're showing your sincerity that your customers are the reason your business exists.

As business expert Michael LeBoeuf notes, “Every company's greatest asset is its customers, because without customers there is no company.” That fact demonstrates why March 19, Client’s Day, is the most valuable day of the year for businesses: it prioritizes building trust, engagement, and awareness. Real partnership with the people most important to the success of the business. By taking this time a day to demonstrate how much your customers mean to your business, you can provide an exceptional experience that keeps your customers happy, inspired, and connected to your company throughout the year.