Gun Appreciation Day

For Americans, guns were a major theme on Martin Luther King's weekend. For those experiencing violence, there are church sermons on gun control. For those who believe in unchecked Second Amendment rights, there have been pro-gun demonstrations. Larry Ward, an organizer of Gun Appreciation Day on January 19, started his week by joining a talk show with Al Sharpton. Martin Luther King, Ward said, would approve Gun Appreciation Day - the civil rights leader once tried to get a gun but was denied a permit. Sharpton, enraged, countered that King believed in nonviolence and was killed by a bullet.

History of Gun Appreciation Day

Gun Appreciation Day was organized by Poli Media, Inc., under the direction of Larry Ward, and brought together gun rights groups, the Tea Party, and conservatives on January 19, 2013 — two days ago second inauguration of Presidents Obama and Martin Luther King, Jr. Day — to roll back the new gun control law that President Obama has called for. The day's organizers encourage participants to "go to your local gun store, shooting range or gun display with your Constitution, the US flag, and your 'Hands off my Guns' sign to show you how to do it." sends a clear and loud message to Congress and President Obama."

President Obama pushed for new gun control measures in the wake of the Sandy Hook Massacre, which occurred the previous December. He called on Congress to vote on a ban on military-style assault rifles, a ban on high-volume magazines, and criminal background checks on all gun buyers — to close loopholes, for example: the sale of guns at gun shows without background checks in some states. Regarding Obama, Larry Ward said: "The Obama administration has shown that it is willing to trample the Constitution to impose its orders on the American people. If the American people don't fight back now, Obama will do second amendment that he did it with the First place with Obamacare - take it out without thinking for a second about our fundamental constitutional rights."

Gun Day is modeled after other "protest" events organized by conservative groups, notably Chick-fil-A Appreciation Day, which took place the previous summer, where diners dine at restaurants. Chick-fil-A restaurant to support anti-gay views to get married. According to Poli Media, Inc., more than 500,000 people participated in Gun Appreciation Day. Although the date was officially marked only once, some people have continued to observe it ever since.

How to Observe Gun Appreciation Day

The best way to get in on the day is to go to your "local gun store, shooting range or gun display with your Constitution, the US flag and your "Hands off my Guns" sign to send in a message to elected officials that any violation of gun rights will not be tolerated. Other ways you can spend the day include buying new guns, cleaning guns, subscribing to gun magazines, or supporting a pro-gun organization like Political Media, Inc. or the National Rifle Association.

Case Study: Gun Appreciation Day

The Challenge

President Obama exploited the Sandy Hook massacre to advance his gun control agenda. The vice president has so far secured gun control legislation by the end of January. It seems that GOP members of Congress have been paralyzed by political fear and the consensus in the media that gun control will get through Congress.

Our Action

Poli Media, Inc. quickly worked to form a coalition of prominent conservatives, tea parties and gun rights to fund the first Gun Appreciation Day on January 19, 2013. Integrating traditional advertising, a media campaign that makes a lot of money; Social media, online advertising, and email marketing, Gun Days reached tens of millions of Americans and attracted more than 500,000 people nationwide.